Discovery Your Way with Fisher-Price

Addison and I hopped on a train to London last week to go to the Prima Magazine HQ. We were kindly invited by Fisher-Price to learn more about their new campaign “Discovery Your Way”.

discovery your way

The morning was led with 2 talks, one from Susie Boon of Made for Mums, followed by Dr David Whitebread a senior lecturer in Psychology and Education. As a parent I constantly battle with my own guilt on whether I play enough with the children, I think we all do, when Deacon was born I realised time would be less and less to play with each child individually or even at all, their needs are all so different. I am not alone in this, the research showed over 2/3 of parents worry about the amount play they do with their children, 63% believing that it is one on one play that helps your child to develop quicker.



After the talk whilst Addison “Child-Led Play” with the toys Fisher-Price had laid out I spoke to Susie, it was so interesting and enlightening to not feel penalised by being a busy Mum, being explained that the research has proven that child-led play is in some ways is even more crucial than structured learning. Giving children and their peers the time to develop their imagination through play and Fisher-Price have and continuing to produce toys that help with this.

I spoke to Susie about schemes which enforce this opinion in my local area where they are offering therapy through play for siblings of disabled children. Fisher-Price kindly gifted us a toy Doctors kit on the day and it has been so interesting to listen to Addison and her little thoughts on what her brother goes through whilst looking after her animals.

Discovery your way

Addison and I really enjoyed the lunch, it was refreshing to hear the research and I have sat back and really watched from afar the kids play this past week, seeing how they interact with one another as well as on there own. It has brought Deacon out of his shell for sure.

Here is a little video of Addison enjoying the Fisher-Price toys and fairy on the day.

Disclosure – Our travel was contributed towards.

About Innocent Charms Chats

Kara Janelle, Plus Size Blogging Mama. Vintage Lover, Interiors Obsessed, Chair Crazed, Collector of Much remembering to Smile as it is the 2nd best thing you can do with your mouth.