Shopping Indie

When you read Innocent Charms Chats I hope you get the sense that we love supporting Indie.

Where possible I will always buy local or from online Independent shops. I think it stems from seeing my Dad run his own business for the past 40 years.

I could go on explaining why to buy Indie but I think Morgana of Coffee, Work, Sleep, Repeat does it better. Then come back here and check out the places we like to shop Indie.

Just click on the links below, some have offered my readers discounts so take a look if not many have offers for new customers.

Don’t forget to tag me in any purchases you make so I can be inspired.

Still wondering why to buy Indie then check out some of the links below…

Accessories and Gifts

Cool Products for Kids, everything from Accessories, Homeware, Toys to Clothes.

The best accessories for kids of all ages 0-99 *** Use INNOCENT10 to get 10% off***

The cutest and Kitsch homewares, accessories and toys for all *** Use INNOCENT5 for 5% off***


Mama and Kid Merch with a strong message

The best Jellies and Jelly bags ever to be made.

Hand Dyed Clothing, Muslins, Bedding, Yarn and More


The best-personalised paper storage bags (we have 4)

Amazing bright art prints and paper goods – supporting the Plant a Tree Campaign **Use SHOPINDIE15 to receive 15% off**


Beautiful British Made Baby Bibs, Teethers, Muslins and more – also Special Needs range